With 15 years of cross-functional marketing experience, Cynthia helps B2B and B2C brands build predictable pipeline, increase conversions, and scale high-performing marketing campaigns.

Her background spans diverse industries, including retail and consumer goods, telecom, banking and finance, manufacturing, government communications, and oil & gas. Having sat in both agency and in-house seats as a Senior Marketing Strategist, Media Buyer, and corporate Marketing Manager, she understands the unique growth challenges businesses face from every angle.

She specializes in strategic brand development, marketing strategy, digital marketing, project management, and account leadership. For her, great marketing is about bridging the gap between creative storytelling and hard business ROI. True to the ethos of Yellow Tent Media, she believes in welcoming big ideas, leading with empathy, and driving results through open collaboration and a relentless work ethic.

Outside of work, she’s a mom to two little boys and enjoys spending time outdoors or in the kitchen trying new recipes.